With local food authorities under pressure to ban common artificial food colourings and new scientific evidence that show it may pose a cancer risk, an Australian Food Company,Freedom Foods, has developed a new kid’s cereal range that uses natural colours sourced from things like gardenia flowers, sweet potato, turmeric, rice powder and real cocoa to colour and flavour their children’s cereals.

For those who like a bit of crunch from their breakfast, Freedom Foods has added a delicious new Berry & Vanilla flavour to their existing Crunchola range of Apple & Cinnamon and Apple & Blueberry Muesli’s.